I Quit (And I Think You Should Too)

I quit.

Often.

Now, you might read that as a bad thing.

• Quitting is bad.
• Quitting is giving up.
• Quitting is failure.

But what if quitting was the secret to growth. The secret to success. The secret to living a better life?

I think it is.

So I quit things.

A lot.

But I quit things on purpose, to serve a purpose.

And I think you should too.

I don't quit things because I'm flippant, though that might be what my team thinks. I don't quit things because I'm bored with them. I don't quit things because they're not working.

I quit things because I am always optimizing my life around the goals I've set for my future. And while that future remains relatively unchanged, the present is in constant flux. So quitting is imperative.

Let me explain what I mean:

When I look at "Future Brandon" - there are a few things I want to do, have, and be, including (but not limited to:)

• I want to have ample time to spend with my wife and kids
• I want to have enough money to comfortably pay all my bills now
• I want to have enough passive income to comfortably pay all my bills...until I die
• I want to be incredibly healthy, full of energy, and to look good.
• I want to help others find or deepen their relationship with God.

And while those items remain the same, the market is constantly changing, the economy is changing, marketing channels are changing, etc.

So I have to pivot. I have to quit things.

Imagine flying from JFK airport to LAX. It seems like a straight shot, but when the plane takes off, the pilot needs to make a million micro-corrections. The wind changes constantly, so the flight path has to change too. The destination doesn't change, but the path does.

The same is true for life.

Let me give you an example:

A few years ago, I launched a really incredible small mastermind called "The Fifty." Me and a bunch of dudes (it was going to be fifty guys, though I never quite made it there) got together quarterly to mastermind about our real estate businesses (and do really cool stuff with helicopters, sports cars, and excessively good food and wine).

But after two years...of something I genuinely loved to do...I quit it. Shut it down.

Why?

Because I realized it wasn't serving the goal(s) I had for my life.

• The quarterly travel was taking me away from my wife and kids (thus violating my first goal).
• The money was decent, but not enough to cover all my living expenses (thus violating my second goal.)
• and it was capped at how much it could make, due to the nature of it only being fifty people (thus not supporting my third goal.)

So I shut it down and quit. Quickly - as soon as I realized it wasn't working for "Future Brandon" but was actively hindering him.

Now, those looking on the outside (such as members of The Fifty, friends, or the general internet population) might think I'm either crazy for quitting something that was successful, or they think I'm a failure because I quit.

But while I think neither are true, I also recognize that they don't know where I'm going, so they can't know what the right path is for me to get there. In other words, I can't let outside judgement dictate what path I take on the pursuit of my goals and my mission.

And neither should you.

Furthermore, we all know that one of the slowest (and most harmful) strategies for success in any area of life is doing too much.

Quitting, therefore, may be the solution needed to truly scale.

In his book, The Science of Scaling, Dr. Benjamin Hardy discusses the idea of raising your targets so high and your timeline for completion so short that quitting everything but the necessary few things becomes the obvious path. By being crystal clear on where you're going, and having that vision so big and so urgent it feels impossible, you have no choice but to re-prioritize every thing in your life and truly ask yourself, "is this thing absolutely going to get me to my goal?" If the answer is "no" - then quitting is the most successful thing you can do.

So I quit things. Often.

It's ok if the rest of the world doesn't get what I'm doing.

It's ok if they think I'm failing.

It's ok if they think i'm floundering, absent-minded, or flippant.

Because they don't know where they're going. I do.

So today, my encouragement for you is simple:

Think about what you need to quit. And then quit it.

It might be a job.

It might be a part of your business.

It might be a habit. A routine. An addiction.

It might be a "friend."

It might be a role in your company that you feel "only you can do" - but that's because you haven't taken the time to write up an SOP or train someone else.

Quit today.

Win tomorrow.

To your Better Life,

Brandon Turner

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